It is hardly possible to even slightly touch each of those issues in 8 pages. ), Advances in Consumer Research: Vol. In fact, a "resource mobilization" approach has essentially replaced a "discontent" approach as the dominant paradigm in the sociology literature for analyzing social movements (Zald and McCarthy, 1979; Jenkins and Perrow, 1977). Deshpande, Rohit, and Krishnan, S. (1982), "Correlates of Deficient Consumer Information Environments: The of the Elderly," in Andrew Mitchell, (ed. Andrew Mitchell, Ann Abor, MI : Association for Consumer Research, Pages: 520-522. Of particular help would be research that explores dimensions of the "free rider" problem, seeking to understand how consumers are likely to react to calls for collective action in the future. Numerous writers have offered descriptions of the legislative debates, the legal battles, the boycotts and demonstrations, and the fund-raising techniques that have characterized the consumer movement (see, for example, Clark,1980; Greyser, 1973; Handler, 1978; Herrmann, 1974; Kotler, 1972). There is also a need for some more macro-level empirical research that would examine how certain global indicators of the movement's health (e.g.s legislative victories, lawsuits won, information programs commenced) are related to variables such as the inflation rate, per capita income, GNP, and public attitudes. In addition, it is now known that much of what consumers think and feel about consumerism has remained reasonably stable over the last decade or so (for a review of relevant studies see Bloom and Greyser, 1981). While the previous research on attitudes and opinions has been helpful--by showing that an important element for the vitality of a social movement, mass public discontent, has been present--it has not been enough. These researchers have sought to describe, explain, predict, and control the overall consumer movement and the organizations, individuals, and issues that have made up the movement. A short review is presented of previous research on the subject of consumerism. Some members of the business community would probably like to steer consumerism toward a quick death, while certain consumer advocates would like to steer consumerism toward a position of much greater importance in American politics. PREDICTING CONSUMERISM'S FUTURE Nothing helps one make a good prediction like a good explanation. Junghan Kim, Singapore Management University, Singapore, Eujin Park, Washington State University, USA Put differently, one could say that these researchers have studied consumerism extensively on both a macro and micro level. MSU Business Topics, 28, pp. In the West, it is a common phenomenon, but now even developing countries in the world are resorting to it. Source: Accenture COVID-19 Consumer Research, conducted April 2–6, N = 1,118 respondents working from home. An example of this last type of evaluation can be found in the TARP, Inc. (1979) study of complaint-handling procedures in various public and private organizations. Back. © 2020 Association for Consumer Research, The Journal of the Association for Consumer Research (JACR). Studies that could tell something about how well certain control efforts have actually "worked" would be most useful. 9, Ann Arbor: Association for Consumer Research. Thus, what is available is a large assortment of studies on "consumerist" attitudes and opinions, and the three studies reported upon prior to the delivery of this paper all contribute nicely to this body of literature. Research on consumerism illustrates that many factors play into the plethora of consumerism in America. This is a problem that emerges because people have little incentive to contribute to a collective action if they can get the benefits of the collective action without contributing a any way. MSU Business Topics, 28, pp. More macro-level empirical studies, examining how the strength and vitality of the overall movement has been affected by consumer attitudes and opinions versus factors such as those mentioned in the previous paragraph, have not been done. Car culture quickly became consumerism culture, as advertisers sought out motorists. Daria Euler, University of Duisburg-Essen Jenkins, J. Craig, end Perrow, Charles (April 1977), "Insurgency of the Powerless: Farm Worker Movements (1946-1972)," American Sociological Review, 42, pp. COVID-19 is a health and economic crisis that has a sustainable impact on consumer attitudes, behaviors and purchasing habits. Some members of the business community would probably like to steer consumerism toward a quick death, while certain consumer advocates would like to steer consumerism toward a position of much greater importance in American politics. Zald, Mayer N., and McCarthy, John D. Also check our tips on how to write a research paper, see the lists of research paper topics, and browse research paper examples. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. 458-466. Jenkins, J. Craig, end Perrow, Charles (April 1977), "Insurgency of the Powerless: Farm Worker Movements (1946-1972)," American Sociological Review, 42, pp. Mathias Clemens Streicher, University of Innsbruck, Austria, Mansur Khamitov, Nanyang Technological University, Singapore in Norleen M. Ackerman, (ed. Some people purchase … Be sure to discuss the following: In the view of this author, the best available approach for predicting the future of consumerism, given the lack of tested theoretical explanations of the movement, involves two elements: 1. 148-163. 9, Ann Arbor: Association for Consumer Research. Bursts of consumerism occurred, for example, at various points in Chinese history, as wealthy landowners and aristocrats built houses with showy furniture and fancy gadgets, and showed off a parade of eye-catching costumes. Richins, Marsha L. (1982), "An Investigation of Consumer's Attitudes Toward Complaining," in Andrew Mitchell, (ed. Numerous writers have offered descriptions of the legislative debates, the legal battles, the boycotts and demonstrations, and the fund-raising techniques that have characterized the consumer movement (see, for example, Clark,1980; Greyser, 1973; Handler, 1978; Herrmann, 1974; Kotler, 1972). Page 1 of 50 - About 500 essays. 3. Studying the trends in consumer attitudes and opinions (or discontent); 2. Jenkins, J. Craig, end Perrow, Charles (April 1977), "Insurgency of the Powerless: Farm Worker Movements (1946-1972)," American Sociological Review, 42, pp. Research that could help these various people in their control efforts has been very limited. Sociologists who have analyzed social movements have come to recognize that to understand a social movement, it is necessary to look beyond data on discontent toward information about the resource mobilization abilities of the organizations making up the movement. This paper contains a brief review of the research that has been done on consumerism during the last two decades. The object of this article is to analyse the relationship between consumerism and environment. It is essential to explore the nature of this phenomenon, including its development and the contemporary situation. Jenkins, J. Craig, end Perrow, Charles (April 1977), "Insurgency of the Powerless: Farm Worker Movements (1946-1972)," American Sociological Review, 42, pp. 45-57. Becoming an Association for Consumer Research member is simple. Download thesis statement on Feature Article on Consumerism in our database or order an original thesis paper that will be written by one of our staff writers and delivered according to the deadline. Text Message for a Quote: 1-570-301-7456. This author recently finished working on a forecasting project that employed such an approach and arrived at the following conclusions (see Bloom and Greyser, 1981): 1. An introduction to the topic and its significance to customer service or consumerism in allied health care. Note all subsequent generation will have no variations. This is a problem that emerges because people have little incentive to contribute to a collective action if they can get the benefits of the collective action without contributing a any way. Clearly, some new and different forms of empirical research will be required to address this question. Rebus sic stantibus, consumerism, a term used by sociologists to describe the effects of equating personal happiness with purchasing material possessions, can even do worse as long as it determines an increase in the amount of purchased goods. ), Advances in Consumer Research: Vol. A broader understanding of consumerism could be obtained through more research on consumer organizations, their supporters and clients, and the performance of their programs and initiatives. Furthermore, only limited effort has been devotedtoward other types of micro-level studies, such as investigations of individual consumer groups, their supporters and clients, and the reasons why people choose to become supporters or clients. )s Advances in Consumer Research: Vol. 45-57. 8, pp. Xin (Shane) Wang, Western University, Canada State and local consumer organizations should have a brighter future because they often deal with the "free rider" problem more effectively. Create the Perfect Thesis statement with consumerism research paper over-consume the resources which now they take for.... Should have a strong Essay, famous short satirical essays unless you decide to tell someone to address this.! A Social and economic order that encourages the purchase of consumerism research paper and in!, John D. ( Spring 1980 ), `` the Consumer movement in Historical Perspective, '' Harvard review... Firm depends on the consumerism research paper of consumerism on society '' with a of! 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